The opposite of quitting is an invigorated new strategy designed to break the problem apart.” “The opposite of quitting is rededication. They hunker down through the Dip and galvanize and insulate and perfect their product while others keep looking for yet another quick hit.” The marketers who get rewarded are the ones who don’t quit. And while he’s a seeker, he’s never going to get anywhere.” “Do you know an entrepreneur-wannabe who is on his sixth or twelfth new project? He jumps from one to another, and every time he hits an obstacle, he switches to a new, easier, better opportunity. “The next time you catch yourself being average when you feel like quitting, realize you only have two good choices: Quit or be exceptional. “That’s the goal of any competitor: to create a Dip so long and so deep that the nascent competition can’t catch up.”
“Sales Dip: The Dip hits when you need to upgrade to a professional sales force and scale it up.” You pick the wrong thing to be the best in the world at because you don’t have the talent”.You focus on the short term instead of the long term and quit when the short term gets too hard.You lose interest or enthusiasm or settle for being mediocre and quit.“Seven reasons you might fail to become the best in the world: “Before you enter a new market, consider what would happen if you managed to get through the Dip and win in the market you’re already in.” “The next time you’re tempted to vilify a particularly obnoxious customer or agency or search engine, realize that this failed interaction is the best thing that’s happened to you all day long. “Are you over investing (really significantly over investing) time and money so that you have a much greater change of dominating a market? And if you don’t have enough time and money, do you have the guts to pick a different, smaller market to conquer?” They push harder, changing the rules as they go.” They don’t just buckle down and survive it.
“Successful people don’t just ride out the Dip. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path.” “The Dip is the long slow slog between starting and mastery. For good enough instead of best in the world. If you’re not going to put in the effort to be my best possible choice, why bother?”
They settle for less than they are capable of. Zipf’s law: Winners win big because the marketplace loves a winner. They just quit the right stuff at the right time.” “Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: “Quitters never win and winners never quit.” Bad advice.